I read the latest words of our beloved Redmond executive we all like affectionately call “Steve”. From the way mr. Ballmer speaks to us you’d say there’s nothing wrong with paying for software. You’d say that the business model that Microsoft chose is the right one for every firm and company out there. What Steve failed to mention is that if every software firm and company out there would chose that particular business model, Microsoft would have been out of business. Competition is good Steve. Yes - Apple’s business model is radically different from the one Microsoft uses. And guess what? People LIKE it more. What that particular business model provides is exactly what people need. Apart from the fact that they’re using the same “push towards the consumer” tactic that Microsoft so dearly holds, Apple manages to actually deliver good stuff towards the same consumer.