From the FSF2Goog dept.:
With your purchase of On2, you now own both the world's largest video site (YouTube) and all the patents behind a new high performance video codec -- VP8. Just think what you can achieve by releasing the VP8 codec under an irrevocable royalty-free license and pushing it out to users on YouTube? You can end the web's dependence on patent-encumbered video formats and proprietary software (Flash).

To sit on this technology or merely use it as a bargaining chip would be a disservice to the free world, while bringing at best limited short-term benefits to your company. To free VP8 without recommending it to YouTube users would be a wasted opportunity and damaging to free software browsers like Firefox. We all want you to do the right thing. Free VP8, and use it on YouTube!