Shuttleworth's gamble is that users will change their minds as they gain familiarity, that Unity will gain traction as a universal interface, scalable across all devices, and that it will be as attractive to a certain class of user as Apple claims to be. Only time will tell whether Oneiric Ocelot, and the advent of Unity as the only choice for the Ubuntu desktop, marked the moment when Ubuntu began to scale the heights of universal acceptability, or fell back to earth with a bump.