Though it's not likely to happen, there is a possible way, however, to make Linux the next "big thing" in consumer computing. It would require a lot of money, thought and work - and the stars would have to be aligned just right - but if executed properly might just give Tux some lasting traction on the desktop. What if a commercial Linux distro with deep pockets, say Ubuntu, decided to become an OEM and follow the Apple model? What if Shuttleworth decided the best way to sell Ubuntu was on his own machines? After all, right now he can't really sell the desktop version of his operating system at all, he has to give it away. But if he packages the OS with an impressive Ubuntu branded computer, there might be some money to be made.